The Social Media Marketing Book Review

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The Social Media Marketing Book ReviewI have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!The Social Media Marketing Book Overview
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
Understand the history and culture of each social media type, including features, functionality, and protocols
Get clear-cut explanations of the methods you need to trigger viral marketing successes
Choose the technologies and marketing tactics most relevant to your campaign goals
Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


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