Doing eBusiness: Thriving in an Electronic Marketplace Review

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Doing eBusiness: Thriving in an Electronic Marketplace ReviewHere's a book on e-business that is actually entertaining in the way it approaches its subject. This book takes on the ambitious task of addressing both the B2C and B2B aspects of e-commerce, full of good insights and constructive advice in both areas. Mr. Taylor and Ms. Terhune combine the best of their experience from Gartner with new, independent research and conclusions, all written in an entertaining, informative way. While not outright funny, but written in a light style that makes it more readable that most of the E-Business books I've read.Doing eBusiness: Thriving in an Electronic Marketplace OverviewStrategies for becoming a fully functional E-businessThis book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

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