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Virtual Worlds: Rewiring Your Emotional Future ReviewVirtual World. Emotion. Why do these two words seem so separate? Is it because the technology masks our emotions with a gilded frame of ones and zeros? Is it that we are surrounded by technology so much that we forget our own humanity? Is it as Thoreau said, that men have become the tools of their tools? Or is it instead that humanity is offering more of itself into the technology that it creates? Deep questions which are not often approached, and when they are approached they are not often approached wisely. What is an 'emotional future', and do I want one? Do I have a choice? People get uncomfortable with such questions. These are dangerous questions, which usually means that they are good questions.
Of course, I got a gold paper clip with the book. This was somewhat of a novelty for me, and also gave me pause.
When I looked at the cover of this book, these were things that I thought about a bit. I wasn't sure what to expect. Two blurry avatars kissing on the cover of the book hint at romance, a topic that I cannot comment on beyond half a life's sojourns. What is this about?
So, I read the book.
The book was a quick read. It was well written and, more importantly, easy to read. The large text hints that this is bifocal friendly, but what this reader liked was that it was just plain easy to read. So often books fail in the mechanics department by not catering to their business properly, and I was pleased and even encouraged to read this book after glancing in its covers. Large text is encouraging; it is the promise that the book is thinner than it looks - and it is fairly thin.
The reader takes a journey into the concept of a virtual world - but not through the technical explanations. Refreshingly, it simply said that virtual worlds are, that they exist, and that they are just as real to virtual world users as the rest of their lives. That virtual communities have become powerful on the internet, and that virtual worlds are a promise - and a premise - of things to come. That virtual worlds are tied to internet seems to go without saying, and yet so many people treat them as separate. The authors spared us this deviation, instead focusing on virtual worlds as a subset of the internet. This was refreshing.
The connections between technology and emotion are as well defined as the fuzzy nexus can be, and the authors managed to capture that with a basis in humanity and society rather than technology. This book isn't so much about virtual worlds as much as it is about real people being affected and perhaps changed by virtual worlds. The separation of brain, heart and gut resonates with a truth that cannot be measured empirically but will gain some nods from readers - and that forms a powerful base for the book itself.
From this basis in how we perceive the world around us, the book manages to make stops poignantly. Virtual worlds are approached as reality, then as new economies and new markets with potential for reinventing things. The second to last chapter - titled the same as the book title - brings it all together nicely, and the very last chapter is 'Virtual World Generated Fiction'.
In all, this book answered some of the questions I had when I looked at the cover - more importantly, it got me asking different questions. While short, this is a thought provoking book which promises much to the thoughtful. It is not a marketing book, it is not an economic paper - it is not a technology book. What this book is about is our use of technology and how technology affects us and connects us - perhaps even separating us in some instances. It carries with it some warnings of a future of controversy which transcends what we think normal now.
Overall, this book gets a KnowProSE.com 9 out of 10. It isn't for the experts; it was not written for experts. The book was - convincingly - written for the average person who would like to consider a future that has stealthily entered through the front door of millions of people, disguised as entertainment. Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.
Virtual Worlds: Rewiring Your Emotional Future Overview"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.' - Taran Rampersad www.knowprose.comVirtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead.
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