Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog Review

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Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog ReviewI absolutely love the Head First Series of books and, while they are not the most in depth and complex books on a subject, I consider them the most user friendly way to quickly and easily learn a challenging and difficult topic. So when I learned they were coming out with a book on Wordpress I quickly preordered it and then waited, and waited, and waited until...now. At last the book arrived and I'm not disappointed. For the average user (and let's face it, even the above average user) this is everything you need to know about how to install and use Wordpress for all but the most advanced website tasks.
While most people will choose to install Wordpress using the "one click" installation service offered by their hosting provider, the Headfirst book starts with a detailed description of how to download and install it the old fashioned way...manually. Even if you were to choose not to use the "one click" method (which I would advise against), reviewing this section gives you a good idea of the nuts and bolts of your Wordpress installation.
Next they cover the basics of posting and using images in your posts, including basic problems, troubleshooting and even covering file permissions. When it comes to changing your blogs appearance they do a very good job of describing templates, including third party templates, and also provide a solid overviews of HTML, PHP and CSS and how you can use it to modify your sight. Widgets are covered in depth as well.
The aspect of Wordpress I was most interested in learning more about was how to use it as a Content Management System (CMS) and the book covers the subject well, including a very good discussion on how to structure your website, how to modify your permalinks, set up the navigation bar and to use the visual editor.
There is an entire chapter devoted to embedding and handling video on the site which I felt was very important. Again, they covered not just how to embed video, but how to keep the video on your site organized and well structured, as well as various plugins that can be used to add extra functionality to the site. One part I didn't expect was the information on how to podcast, which I thought was interesting. This was covered in conjunction with advice on setting up syndication and using Feedburner. I personally have never done any podcasting, but it's nice to know that the information is there if I need it. I did appreciate the discussion on syndication however and thought it made getting set up on Feedburner easier and less confusing I remember it being.
There is a chapter devoted to Wordpress security which, having suffered from malware and virus attacks on my Wordpress blogs in the past, I thought was a good idea. One can never be too secure when it comes to the Internet and the advice in this chapter is solid.
If your new to Wordpress this is a excellent book to get you started. I highly recommend it. I found this more user friendly and readable than any other Wordpress book I have read or reviewed. If you use Wordpress but want to understand it and get more out of it I highly recommend this book as well, especially if you want to learn how to go into the code to modify the appearance of your site. IF you want to use Wordpress to it's full functionality get this book.Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog Overview
Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You'll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you'll be working with real WordPress files: The book's website provides pre-fab WordPress themes to download and work with as you follow along with the text.

Gain immediate experience with WordPress 3.0, the June 2010 release of the software
Get your site up and running by setting up a MySQL database and creating configuration files
Work with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spam
Explore how to extend Wordpress with plugins and templates
Convert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.


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Radically Transparent: Monitoring and Managing Reputations Online Review

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Radically Transparent: Monitoring and Managing Reputations Online ReviewI am an internet marketing professional and seem to buy way too many "SEO Books" from Amazon - they all get resold as I lose interest and find nothing inspiring in them.
This book is by far the best read since John Battelle and The Search
For those of you that really want to enhance your online reputation (and don't we all?) this is a must read.
Some great examples of big companies needing "damage repair" after a blog post and some of the ways great companies have repaired their damage.
Let's face it the Internet gives us citizen journalism and all the brutally frank criticisms that can bring from an average Joe.
If you're into online PR and being Radically Transparent you should by this book and unlock the power of your walled garden
David Saunders
Charlotte NCRadically Transparent: Monitoring and Managing Reputations Online OverviewThe explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World Review

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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World ReviewYou should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World OverviewWhy market and sell to people only in the "real world.,." when there's a "Second Life" filled with unlimited possibility for profit? A comprehensive, in-depth guide to the opportunities in this new marketplace, "The Second Life Business Builder" gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. This is the one book that reveals the best ways to make money using the hottest thing online.

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The Social Media Marketing Book Review

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The Social Media Marketing Book ReviewI have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!The Social Media Marketing Book Overview
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
Understand the history and culture of each social media type, including features, functionality, and protocols
Get clear-cut explanations of the methods you need to trigger viral marketing successes
Choose the technologies and marketing tactics most relevant to your campaign goals
Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Review

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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media ReviewWith the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media OverviewProfit Big from Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today's hottest new social media sites and platforms!Topics include• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more• Define goals and customize strategy to maximize Return on Conversation (ROC)• Understand the whole conversation about you and all the communities you serve• Manage legal, compliance, and ethical challenges• Plan social media policies for your company's employees• Extend customer service into social media• Maintain consistent branding and messaging• Complement your SEO, PPC, offline marketing, and PR efforts• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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Social Media for Social Good: A How-to Guide for Nonprofits Review

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Social Media for Social Good: A How-to Guide for Nonprofits ReviewI follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.Social Media for Social Good: A How-to Guide for Nonprofits OverviewBased on more than 15 years of experience in nonprofit communicationsand 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofitcommunications and fundraising. From building your e-newsletter list tofinding your "Twitter voice" to launching a mobile website and textingcampaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobilemarketing campaigns.

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