Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media Review

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
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Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media ReviewCarolyn Howard-Johnson's new book "Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media" is for everyone - not just retailers - who wants to use Twitter more effectively to promote a brand, book, cause or business.
Carolyn's years of experience as a writer and retailer make this book a cornucopia of information on how to use Twitter to promote a retail store - and by extension the examples can apply to almost any endeavor.
This book is an excellent addition to Carolyn's [...] series of books - and it is an excellent resource whether you are a beginner or a pro on Twitter. Carolyn has included in one easily readable book all the beginning information as well as the advanced techniques that can help you effectively use Twitter.
-- Phyllis Zimbler Miller, co-founder of Miller Mosaic Power MarketingFrugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media OverviewRetailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts with everything they do online and in their stores.

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Ready...Set...Tweet A Speedy Guide to Twitter: Get ready...get set up...and start Tweeting in no time. Review

Ready...Set...Tweet A Speedy Guide to Twitter: Get ready...get set up...and start Tweeting in no time.
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Ready...Set...Tweet A Speedy Guide to Twitter: Get ready...get set up...and start Tweeting in no time. ReviewIt's important to know that author Lou Belcher herself is a relatively recent Twitter newbie and go from there. If your level of Twitter know-how consists of, "I've heard of Twitter but i don't get it," then this is exactly the book for you. Since Ready...Set...Tweet! never presumes to tackle any more than getting the Twitter neophyte loaded and and started, then it does what it sets out to do reasonably well.
Each chapter is brief and quick - the soul of Twitter. Belcher starts out by explaining what twitter is, who uses it, and the joys of being succinct within your 140 character limitations. In chapter two there are some very briefly mentioned categories of user groups one might find in the Twitterverse - for families, clubs, business marketers, new organizations, general and specific researchers, those engaging in collaborative efforts, and as a medium for announcements.
One you've caught that, you are swiftly introduced to blogs and websites (no, they are NOT the same thing) and then rushed along through the single page of chapter 4 that asks what your Twitter name might be and what you will be Tweeting about. Don't get too introspective, since chapter 5 is hard on the heels of chapter 4, and it's in and after chapter 5 that you actually get Tweeting. The instructions are simple to follow and most pages contain large screenshots that the twitter newbie will recognize as they sign up to Twitter, book in hand.
Each quick chapter teaches one basic skill - like getting your profile up, along with your avatar, your background colors, your bio, your first few tweets. Then Belcher shows how to find someone to follow. Once there, you're officially a newbie Twitterer, ready to delight the world with your pity quotations, TV fangirl commentary, brilliant photography, or wry views on the human race.
Before dropping you off to fend for yourself on the Timeline, Belcher offers a few last tips that are slightly beyond basic. She recommends using Hootsweet to schedule your tweets, asks the newbie to mix it up within the Twitterverse (to make a friend, you must first be a friend, not a self absorbed, obvious marketer), to retweet freely, and how to use such tools and memes as Search, Hashtags and Follow Fridays. A brief glossary, resource list and index round things out.
I read this book in 30 minutes on a plane ride from Chicago to San Diego. There was zero new content here for a seasoned social media maven. This isn't the book for them. This is a book the Twitter elite might give their spouse, or sibling, or whatever colleague has been hiding under a rock lately. It does the job of hand holding and does it fast. I doubt anyone would find Twitter frustrating to use with this slim book by their side.
Best for: Seasoned Tweeters to give as a gift to Twitter Novices to learn from, or for people who've been curious about joining the Twitter Timeline, who might have been a bit intimidated to ask someone what exactly they should do. Open the first page of Ready...Set...Tweet! with your computer at the ready. In less than an hour you'll be tweeting with the billions of users already in the know.
A great introduction for those in a hurry, or who just want to know brass tacks Twitter basics.Ready...Set...Tweet A Speedy Guide to Twitter: Get ready...get set up...and start Tweeting in no time. OverviewFrom sign in to sign out Ready...Set...Tweet! A Speedy Guide to Twitter tells you how to get ready, get set up and get started on Twitter in no time.Find out:* what Twitter's all about* what Twitter can do for you* how to sign up and sign in* how to make your Twitter site look appealing to others* the ins and outs of following and followers* how to Tweet* how to put it all togetherReady...Set...Tweet is the bare bones, how-to book on the popular social media site Twitter. It concentrates on what you need to know about micro-blogging to get up and going with your own Twitter site.Short and to the point, it's a Tweet-size book with information to help you get started.

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Luxury Online: Styles, Systems, Strategies Review

Luxury Online: Styles, Systems, Strategies
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Luxury Online: Styles, Systems, Strategies ReviewHow do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution - so far. Prada didn't even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exclusively to the elite. For instance, in 2009, online "fashionistas" saw Madonna's Louis Vuitton ad campaign months before the images appeared in Vogue. Thousands of savvy observers congregated on the web, talked about the ads, pronounced judgment and moved on to the next big thing. Okonkwo explores how the web has revolutionized the way people perceive, view and purchase luxury goods. She explains why the industry must do a better job of responding to and participating in the digital world. Her exposition is thorough, solid and relevant, with abundant helpful pictures, though wordiness and repetition somewhat impede smooth sailing. Still, getAbstract believes it is a landmark resource for the luxury sector and of interest to anyone in e-commerce.Luxury Online: Styles, Systems, Strategies OverviewThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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Advertising 2.0: Social Media Marketing in a Web 2.0 World Review

Advertising 2.0: Social Media Marketing in a Web 2.0 World
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Advertising 2.0: Social Media Marketing in a Web 2.0 World ReviewInformative, but better yet Dr. Tuten's great writing style makes soaking up the information pleasant. Great `real world' examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you're reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.Advertising 2.0: Social Media Marketing in a Web 2.0 World Overview

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Radically Transparent: Monitoring and Managing Reputations Online Review

Radically Transparent: Monitoring and Managing Reputations Online
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Radically Transparent: Monitoring and Managing Reputations Online ReviewI am an internet marketing professional and seem to buy way too many "SEO Books" from Amazon - they all get resold as I lose interest and find nothing inspiring in them.
This book is by far the best read since John Battelle and The Search
For those of you that really want to enhance your online reputation (and don't we all?) this is a must read.
Some great examples of big companies needing "damage repair" after a blog post and some of the ways great companies have repaired their damage.
Let's face it the Internet gives us citizen journalism and all the brutally frank criticisms that can bring from an average Joe.
If you're into online PR and being Radically Transparent you should by this book and unlock the power of your walled garden
David Saunders
Charlotte NCRadically Transparent: Monitoring and Managing Reputations Online OverviewThe explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World Review

The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World
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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World ReviewYou should visit even if you don't plan to establish a business presence. I bought the book because I was featured in it. It's an excellent book about the opportunities available to the people willing to take the time to build a business. I know several people who have built SL businesses since the book was written and despite the generally bad economic times we're in currently. If you're a creative person and have a feel for Second Life, get this book to spur you forward.The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World OverviewWhy market and sell to people only in the "real world.,." when there's a "Second Life" filled with unlimited possibility for profit? A comprehensive, in-depth guide to the opportunities in this new marketplace, "The Second Life Business Builder" gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. This is the one book that reveals the best ways to make money using the hottest thing online.

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Review

The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business and Personal Finance))
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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) ReviewThis book is an excellent introduction to Social Media for newbies. As someone who teaches Social Media Classes, both online and in San Francisco, I approached this book looking for help for my students on Social Media Marketing.
It has one only one chapter on that topic, so my first reaction was not positive. But I gave the book a 'second chance,' so to speak, and my jaded instructor eyes wandered thru its pages. It captivated me with little nuggets of new insights on the 'history' of various social media (e.g., Facebook, Friendster, and LinkedIn) as well as tips and tricks for each one.
Its focus is more for the general, novice user. But, as such, it is a great complement to other books on Social Media Marketing per se.
The book also has a strong focus on the "International" aspects of Social Media, explaining - for example - how and why Friendster remains popular abroad even as its popularity has faded in the USA.
If you are a marketer (especially an older one), new to Social Media, this book alone is not sufficient. But when purchased with other Social Media MARKETING books, it is an effective soup-to-nuts complement.
I am always looking for comments, feedback and connections - so Google 'Jason McDonald SEO' to connect with me and share your ideas about the emerging Social Media world of marketing.The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Overview"The Everything Guide to Social Media" gives readers the knowledge, tools, and techniques to understand and join in the social media movement. Written in friendly, non-technical language, the book is a highly accessible guide to the range of social media services currently available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra). "The Everything Guide to Social Media" has all the information that new users need to become comfortable with social media. More experienced users will learn how to expand their presence online. And anyone can learn to leverage the growing power of social networks to build or grow a business. This up-to-the-minute guide will launch readers into the ever-evolving and increasingly important world of social media today.

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The Virtual Worlds Handbook: How to Use Second Life and Other 3D Virtual Environments Review

The Virtual Worlds Handbook: How to Use Second Life and Other 3D Virtual Environments
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The Virtual Worlds Handbook: How to Use Second Life and Other 3D Virtual Environments ReviewThe "Second Life" world has grown far beyond the original dreams and ideas of the founders. While it has primarily been a social networking site, the opportunity to use the virtual world as a teaching platform has been discovered, explored and developed by thousands of schools from elementary to university level. While there are several books on how to use Second Life, this book covers the use of Second Life with a specific view towards creating an educational environment.
The book begins with the simple steps of signing on to Second Life, creating an account and the basic rules of getting started. The second part of the book gets more into the teaching concepts the authors have developed and reports on what they have had their students do. Finally there is a CD-ROM that includes additional resources that are intended to help in teaching and training purposes.The Virtual Worlds Handbook: How to Use Second Life and Other 3D Virtual Environments OverviewStep into the world of virtual reality with your newly created avatar and begin to experience the tools that make this world interactive! During their infancy stage, virtual environments were largely based upon the gaming community and over time have been adapted to meet the growing number of users and educators. The Virtual Worlds Handbook, with CD-ROM, provides a user-friendly approach that will help trainers and educators create an effective and interactive environment within the Second Life virtual world. This book was written to help the novice user tackle the natural learning curve while providing the experienced user with tips, tools, and tricks to help any educator or trainer meet their professional goals faster. The opportunities using virtual reality are limitless and provide online students with a unique opportunity to connect both physically and educationally to one another, to faculty, to university, and to a worldwide market.

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Building a WordPress Blog People Want to Read (2nd Edition) Review

Building a WordPress Blog People Want to Read (2nd Edition)
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Building a WordPress Blog People Want to Read (2nd Edition) ReviewI purchased this book with 2 other titles: a DVD, "How to Theme WordPress" by Aleks Monahan which I think is a very good and more advanced tutorial specifically on template design and theming WordPress (review already posted on that DVD's page) and "WordPress For Dummies" by Lisa Sabin-Wilson.
This book is a good book for novices and I think it has the potential of becoming the de facto standard for novices instead of the bulkier "WordPress for Dummies" by Lisa Sabin-Wilson.
If you're new to WordPress, get this book. The page layout was very nice and the fonts were easy on the eye, I finished it in just 1 day. It will get you going with the basics very quickly (except in one instance, read below). It's written in a way that assumes no previous knowledge of WordPress. For example, on page 3, the author says: "WordPress can be extended by little bits of code called plug-ins." This smooth and flowing style of writing can be very helpful to you if you're a new WordPress blogger.
One section where this book fails truly miserably (and hence the 4-star review) is the section "Setting up the MySQL Database". I'm not new to WordPress. I've used it for blogging for more than 2 months now on the free wordpress.com site, and I'm now beginning to consider moving to my own domain website. I'm sad to say that the "Setting up the MySQL Database" section failed me there.
The author says "you need to create a MySQL database... the installation will fail if you don't set this database up beforehand." But then he says that setting up the database is "beyond the scope of this book" and gives some very brief pointers that do not compare to the level of detail most users in need of this information would find helpful. I was disappointed that I had to look elsewhere for this information e.g. it's covered in Sabin-Wilson's "WordPress for Dummies" in more than 2 pages and on Aleks Monahan's "How to Theme WordPress" DVD. I wished McNulty covered it too. It would have made the book a "complete" guide for new bloggers.
Most other sections were very useful. The author discusses some very interesting features like how to set up your blog to accept posts by email and how to automate the process even more. The section explaining uploads and how to configure them is very helpful if you're like me interested in moving to your own WordPress site under your own private domain. I found the book also strong on how to handle media and images and enjoyed those sections.
I found Scott McNulty's information on templates in the themes section very shallow in comparison to the DVD tutorial on theming by Aleks Monahan. This is not necessarily a negative. The book is intended for beginners after all and the author admits that what he's presenting is small tweaks to existing themes. For templates and theming, I highly recommend you purchase the DVD by Aleks Monahan. It's very good, an eye opener and nice to watch regardless of whether you want to create your template or not. I'm not ready to create my template yet, but found the DVD very informative and now that I've watched it, I might get to the stage of creating a template of my own sooner. You can use the templates chapter by McNulty as a primer.
The book also discusses plug-ins and how to open a plug-in to edit it if you want. The author also touches very slightly on how to start setting up a plug-in but the information again is very shallow in this section. Some code showing how to build a sample plug-in would have been great. 1 full example would be enough. The section "Plug-ins no blog should be without" is also very good and he mentions the WP Security Scan plug-in which I'm getting for sure, very useful, and other useful plug-ins too.
If you're new to WordPress, buy this book, it's a light read, really easy on the eye (not to be underestimated) and it's well written and nicely formatted. But don't depend on it as the only source. It's a good way to get started. See the other resources mentioned.
Building a WordPress Blog People Want to Read (2nd Edition) OverviewHaving your own blog isn't just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to have one. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you've set it up.In Building a WordPress Blog People Want to Read by blogger extraordinaire Scott McNulty, you'll learn how to:
Install and get your WordPress site running.
Set up your site to ensure it can easily grow with you and your readers.
Be the master of user accounts.
Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
Make the most of images.
Work with pages, templates, and links and—of course—publish your posts.
Use custom post types and taxonomies to bend WordPress to your will.
Deal with comments—if you even want readers commenting at all.
Find a theme and make it your own.


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The Social Media Marketing Book Review

The Social Media Marketing Book
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The Social Media Marketing Book ReviewI have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!The Social Media Marketing Book Overview
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
Understand the history and culture of each social media type, including features, functionality, and protocols
Get clear-cut explanations of the methods you need to trigger viral marketing successes
Choose the technologies and marketing tactics most relevant to your campaign goals
Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Review

Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media
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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media ReviewWith the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media OverviewProfit Big from Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today's hottest new social media sites and platforms!Topics include• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more• Define goals and customize strategy to maximize Return on Conversation (ROC)• Understand the whole conversation about you and all the communities you serve• Manage legal, compliance, and ethical challenges• Plan social media policies for your company's employees• Extend customer service into social media• Maintain consistent branding and messaging• Complement your SEO, PPC, offline marketing, and PR efforts• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products Review

How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products
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How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products ReviewI've been selling knitted items on Etsy for over a year now, but only recently started getting serious about it. Sales have come in, but they are slow. I wanted to do something to get more buyers. It's just that Etsy has grown to be so big now, unless you're luckly enough to be featured on the main page, your store can get buried (and mine was buried). So, I bought this book and also Etsy Success - How to Make a Full-Time Income Selling Jewelry, Crafts, and Other Handmade Products Online to get ideas on how to get the word out.
The author takes an "internet marketing" approach to the advice he gives. Basically, he has taken the things that have worked for successful internet marketers (who sell ebooks and other products) and shows you how to apply them to your Etsy store. This was a new approach I hadn't thought of.
There's a lot of mention of SEO (search engine optimization) but it wasn't too complicated to understand. He gives really good advice on setting up a blog and that was helpful. There are also interviews with successful bloggers (some of whom I had read before) which were helpful to better understand how a blog works to get new buyers and keep them interested. Reading about their success also really inspired me.
The big thing I learned was that there's a big difference between advertising your Etsy store and marketing it. Marketing takes a little more work, but can lead to the best results, so it is more efficient in the long run.
This book gave me ideas on how I can spend minimal time marketing my store without it turning into a full-time job, so I have the best of both worlds. This was especially important to me, because I still need time to knit! :)How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products OverviewIn a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:
Establish your Etsy shop

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Review

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design ReviewThis is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap." Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding. of course -- arguably the most powerful business tool since the spreadsheet." What Neumeier offers is a "30,000-foot view of brand: what it is (and isn't), why it works (and doesn't), and most importantly, how to bridge the gap between logic and magic to build a sustainable competitive advantage." Of course, that assumes that both logic and magic are present and combined...or at least within close proximity of each other.
As others have already indicated, Neumeier provides a primer ("the least amount of information necessary") rather than a textbook. His coverage is not definitive, nor intended to be. He has a crisp writing style, complemented by "the shorthand of the conference room" (i.e. illustrations, diagrams, and summaries). Some describe his book an "easy read" but I do not. When reading short and snappy books such as this one, I have learned that certain insights resemble depth charges or time capsules: they have a delayed but eventually significant impact. For example, Neumeier explains why "Three Little Questions" can bring a high-level marketing meeting to a screeching halt:
1. Who are you?
2. What do you do?
3. Why does it matter?
I also want to express my admiration of the book's design features. They create an appropriate visual context within which Neumeier examines each of five "Disciplines": differentiation, collaboration, innovation, validation, and cultivation. Expect no head-snapping revelations. For many of those who read this book, its greatest value will will be derived from reiteration of certain core concepts which Neumeier reviews with uncommon clarity and concision. Check out the "Take-Home Lessons" (pages 149-157) which include
"A brand is a person's gut feeling about a product, service, or company. It's not what you say it is. It's what THEY say it is."
"Differentiation has evolved from a focus on `what it is,' to `what it does,' to 'how you'll feel,' to `who you are.' While features, benefits, and price are still important to people, experiences and personal identity are even more important."
"How do you know when an idea is innovative? When it scares the hell out of you."
Readers having relatively less experience with the branding process will especially appreciate the provision of an expanded (220-word) "Brand Glossary." Neumeier also includes a "Recommended Reading" section in which he briefly comments on each source. When reading business books, I much prefer annotated bibliographies such as Neumeier's to mere lists. For whatever reasons, many provide neither.The Brand Gap: How to Bridge the Distance Between Business Strategy and Design OverviewTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"—a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dynamics of competition• the three most powerful questions to ask about any brand• why collaboration is the key to brand-building• how design determines a customer's experience• how to test brand concepts quickly and cheaply• the importance of managing brands from the inside• 220-word brand glossaryFrom the back cover:Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

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Social Media for Social Good: A How-to Guide for Nonprofits Review

Social Media for Social Good: A How-to Guide for Nonprofits
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Social Media for Social Good: A How-to Guide for Nonprofits ReviewI follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.Social Media for Social Good: A How-to Guide for Nonprofits OverviewBased on more than 15 years of experience in nonprofit communicationsand 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofitcommunications and fundraising. From building your e-newsletter list tofinding your "Twitter voice" to launching a mobile website and textingcampaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobilemarketing campaigns.

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Publishing & Marketing Realities for the Emerging Author Review

Publishing and Marketing Realities for the Emerging Author
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Publishing & Marketing Realities for the Emerging Author Review"Publishing & Marketing Realities for the Emerging Author" by Christine Rose is a wonderful resource and will definitely stay on my electronic keepers shelf. The "Social Networking" and "Amazon, Smashwords, & PubIt!" sections were especially helpful. I highly recommend you read this book first.Publishing & Marketing Realities for the Emerging Author OverviewWhether you have finished your first manuscript, have several books published, or have just sat down with a great idea for a book, if you are a writer, this book is for you. ' Choose the best publishing path based on your individual goals.' Coordinate your marketing tasks and writing obligations. See how they can work together.' Launch your writing career without ever leaving your home office.' Discover the four-fold approach to maximize your Twitter success.' Avoid common publishing pitfalls. ' Expand your networks and increase your Internet presence. ' Improve your knowledge of social media and how to best use these virtual tools to market yourself and your books.' Learn how to automate your social networks to work while you write. ' Understand the 4 Marketing Maxims to increase your marketing success. ' Helpful checklists and resources to keep you organized and on task.' Build your brand online and drive traffic to your website.' Get 3 checks a month from Amazon.' Join the eBook Revolution!Christine Rose shares what she's learned the hard way. From starting with an Indie Press, through self-publishing, to finding a NY Agent and playing with the big boys. No nonsense. No tiptoeing. She tells it like it is. Christine has traveled coast to coast promoting her work, along the way becoming a social networking maverick and an Amazon bestselling author. Her marketing efforts sold over five times more books in the crucial first year than the average books sells in its lifetime. Publishing & Marketing Realities is her guide around the pitfalls en route to success.“Christine's book offers a thorough, fresh, and honest look at both traditional and self publishing options. Reading it is like sitting down and having coffee with a good friend who's in the know about the publishing industry." ~Evelyn Lafont, author of The Vampire Relationship Guide, Volume One.“Christine Rose's book is mandatory reading for anyone who is thinking about writing a book, in process or has just completed one. As a successful, published author, Christine shares a treasure trove of information about marketing and publishing in a witty, concise manner. A mind-boggling world awaits. Let Christine's guidance help you to get your work into the right hands." ~ Caroline Kirby, emerging author.“This should be required reading for emerging authors." ~ TS Tate, freelance editor.

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