Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Review

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Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives ReviewI loved this book. Sensitive, aware people perceive on a daily basis that actions, behaviors and emotions impact the lives of those around us, but the science that proves conclusively that your behaviors are impacting mine, my spouse's and friend's in Idaho offers such hope for improvement in the cosmic social network of which we all have our "connectedness". I loved the anecdotal stories - Nicholas and Erika meeting, the Starbucks employee, crazy unstoppable laughter - to which each reader will add additional network stories. We are connected, like it or not, so perhaps we can all start behaving in ways that benefit the entire network. Everyone who reads this will think twice about the impact of cutting someone off in traffic. Dr Christakis and Dr. Fowler have written for the scientific world, NY Times and lay reader - all who are part of the network.Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Overview

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Advertising 2.0: Social Media Marketing in a Web 2.0 World Review

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Advertising 2.0: Social Media Marketing in a Web 2.0 World ReviewInformative, but better yet Dr. Tuten's great writing style makes soaking up the information pleasant. Great `real world' examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you're reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.Advertising 2.0: Social Media Marketing in a Web 2.0 World Overview

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Review

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) ReviewThis book is an excellent introduction to Social Media for newbies. As someone who teaches Social Media Classes, both online and in San Francisco, I approached this book looking for help for my students on Social Media Marketing.
It has one only one chapter on that topic, so my first reaction was not positive. But I gave the book a 'second chance,' so to speak, and my jaded instructor eyes wandered thru its pages. It captivated me with little nuggets of new insights on the 'history' of various social media (e.g., Facebook, Friendster, and LinkedIn) as well as tips and tricks for each one.
Its focus is more for the general, novice user. But, as such, it is a great complement to other books on Social Media Marketing per se.
The book also has a strong focus on the "International" aspects of Social Media, explaining - for example - how and why Friendster remains popular abroad even as its popularity has faded in the USA.
If you are a marketer (especially an older one), new to Social Media, this book alone is not sufficient. But when purchased with other Social Media MARKETING books, it is an effective soup-to-nuts complement.
I am always looking for comments, feedback and connections - so Google 'Jason McDonald SEO' to connect with me and share your ideas about the emerging Social Media world of marketing.The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Overview"The Everything Guide to Social Media" gives readers the knowledge, tools, and techniques to understand and join in the social media movement. Written in friendly, non-technical language, the book is a highly accessible guide to the range of social media services currently available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra). "The Everything Guide to Social Media" has all the information that new users need to become comfortable with social media. More experienced users will learn how to expand their presence online. And anyone can learn to leverage the growing power of social networks to build or grow a business. This up-to-the-minute guide will launch readers into the ever-evolving and increasingly important world of social media today.

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The Social Media Marketing Book Review

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The Social Media Marketing Book ReviewI have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!The Social Media Marketing Book Overview
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
Understand the history and culture of each social media type, including features, functionality, and protocols
Get clear-cut explanations of the methods you need to trigger viral marketing successes
Choose the technologies and marketing tactics most relevant to your campaign goals
Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Review

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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media ReviewWith the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media OverviewProfit Big from Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today's hottest new social media sites and platforms!Topics include• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more• Define goals and customize strategy to maximize Return on Conversation (ROC)• Understand the whole conversation about you and all the communities you serve• Manage legal, compliance, and ethical challenges• Plan social media policies for your company's employees• Extend customer service into social media• Maintain consistent branding and messaging• Complement your SEO, PPC, offline marketing, and PR efforts• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

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Social Media for Social Good: A How-to Guide for Nonprofits Review

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Social Media for Social Good: A How-to Guide for Nonprofits ReviewI follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.Social Media for Social Good: A How-to Guide for Nonprofits OverviewBased on more than 15 years of experience in nonprofit communicationsand 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofitcommunications and fundraising. From building your e-newsletter list tofinding your "Twitter voice" to launching a mobile website and textingcampaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobilemarketing campaigns.

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