Advertising 2.0: Social Media Marketing in a Web 2.0 World Review

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Advertising 2.0: Social Media Marketing in a Web 2.0 World ReviewInformative, but better yet Dr. Tuten's great writing style makes soaking up the information pleasant. Great `real world' examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you're reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.Advertising 2.0: Social Media Marketing in a Web 2.0 World Overview

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Identity Theft (Nancy Drew, Girl Detective: Identity Mystery Trilogy, Book 2) Review

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Identity Theft (Nancy Drew, Girl Detective: Identity Mystery Trilogy, Book 2) ReviewThis book was just as exciting and intense as the first book! It takes off where Nancy discovers yet another mystery about the Better Life internet game. But now it's Nancy's turn to get bullied. She discovers that the internet can be a dangerous place to be and even if you're anonymous, people still know who you are. Nancy solves the mystery, but another person comes up on the internet site that leds to yet another mystery.Identity Theft (Nancy Drew, Girl Detective: Identity Mystery Trilogy, Book 2) OverviewWith George and Bess's help, I joined the online group BetterLife to unmask the identities of some nasty cyberbullies who were harassing a friend of Bess's sister online. Little did I know that my sleuthing would lead me into even more trouble! Now the cyberbullies are after me. Someone has hacked into my BetterLife account and manipulated my avatar to do things I would never do in real life. Now this case is personal. My friends and I need to do some major cybersleuthing to identify the bullies before it's too late!

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Best of Botgirl 01: Avatar and Human Identity Review

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Best of Botgirl 01: Avatar and Human Identity ReviewWritten from the POV of an avatar created in a virtual world (Second Life), this book includes some insightful observations of what it feels like to have an alternate existence in the metaverse, and how our "real life" and virtual identities can get mixed up sometimes. As Botgirl says, "We're explorers. Amazing, creative, tech-drenched pioneers. Our avatar identities are like visitors from the future, making homes in our meat. ... (If you're nodding along I suggest you look closely at the phrase 'science fiction' focus on the second word and then look it up in a dictionary.)"
I have certainly met people in Second Life who seem to forget that the life they live there isn't real, and the psychological test results Botgirl reports, as well as other studies, suggest that for those who are true "Immersants" there may not be much difference in their heads between virtual and meatspace realities. This book explores those concepts thoughtfully and acceptingly, but makes clear that there is a distinction, at least in Botgirl's mind(s).
Anyone interested in the psychology of human identity would benefit from reading this book for its matter-of-fact representation of the emotional and rational experience of having/being an avatar in a virtual world.Best of Botgirl 01: Avatar and Human Identity OverviewFirst issue of The Best of Botgirl. Collecting posts related to avatar and human identity from Botgirl's Second Life Diary blog.

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